Do you feel like your brand or business needs more? How is your site traffic or the traffic to your social media pages? If it’s not as good as you hoped, it could be because you are missing something very important. A good social media marketing strategy is a must for growing your business. After all, statics show that seventy-nine percent of the world’s population is active on social media.
The Benefits of a Good Marketing Strategy
Every good business, whether online or an actual brick and mortar structure, need a good social media marketing strategy. Many online brands have the misconception that they only need SEO ranking and they are wrong. The traffic to your site from search engines isn’t the only way to build your audience. Leveraging social media to build an audience will generate more traffic to your blog than just depending on search engines. Social media isn’t just a fad, it becomes a way of life. Everyone has a cell phone or mobile device with social media access, spend hours out of their day interacting with social media which proves that social media is way more popular and powerful than depending on search engines alone. Another benefit is that social media, no matter what platform, will always reach a wide audience in no time. Social media is here to stay and isn’t’ showing signs of fading anytime soon.. having a good social media marketing strategy is essential to being a successful brand or business in today’s market.
What does a Good Social Media Marketing Strategy Consist of?
A good social media marketing strategy consists of many things. There are many tools to help with social media marketing such as Super Socializer and Shareaholic. Also, make sure you have working share buttons on your site. Automating your posts helps out a lot as well. This means that instead of manually tweeting or sharing on Facebook, you use a social media tool such as Buffer or Sproutsocial. Engagement is another key part of your social media marketing strategy. If you don’t engage your readers, your marketing plan remains very week. The idea behind using many social media platforms is to maximize your reach as far as possible thus having a site engages your audience increases sharability. Respond to feedback from your audience as well to let them know they matter. A great strategy is essential to the best traffic.
The Who, What and When of Posting to Social Media
Knowing the peak times to share, post and respond to your views for each social media platform will maximize your reach. Basically, sharing at the right time means you hit the social media lottery. There are tons of data out there that says Twitter is more popular these days and times, and so on, but the only real way to know is to watch your analytics. When do you have the most views on your site, Facebook, Twitter, Instagram, and Pinterest? Those peak times your brand has the most traffic is the time you should post, share, and respond to your audience. Planning future posts and letting your audience know what’s coming next will keep viewers coming back for more. Provide viewers with a content calendar to track future activity for not just your site, but social media platforms as well. Post useful, informative content for your audience. Give them stuff they can use and switch it up often to keep them coming back for more.
Social media marketing is essential to marketing your business in today’s fast-paced economy. The advancement in technology has opened many doors for entrepreneurs, brands and businesses to grow and build a strong customer and viewer base. However, taking advantage of this isn’t possible without a strong social media marketing plan. Create your marketing plan today and watch your business flourish.