Social media has become very important part of every business success. Social marketing is not only about getting likes and followers, but it means more than it. The main aim of a marketing campaign is to get ROI. Many businesses find it difficult to calculate ROI metrics, but it is very important to calculate return on investment as it helps count ratio of real success of your social media marketing.
Many companies calculate ROI by counting likes, but this cannot demonstrate the success accurately. You might be wondering how to measure the success of social media marketing. This guide will be helpful to measure it.
There are three main factors to monitor your ROI metrics or success of social media marketing. These factors include:
This is all about to finding out that how many people you impacted with your post, updates or messages, and your social media content. If you find everyone is paying no attention to your social media content, then you may be doing something wrong, and this practice would never bring positive results for your business.
Your content should meet the expectations, interest and demand of the visitors.
How can You Track Reach Metrics?
There are some ways to track reach metrics such as visitors to your blog, views on your videos, subscribers on your YouTube channel, likes on your Facebook pages, followers on twitters and connections on LinkedIn and much more.
You can also track the analytics reports of facebook, twitters, and LinkedIn easily and manually. Apart from it, you can also track your reach with the help of third party service.
Conversion is the best way to measure the business building impact of your social media campaigns. It tells you how many people took action because of your message or marketing efforts. It tells you how many visitors took next step to join your marketing database. You can use your website to track social media success. You can link back all posts or social media content back to your website.
How to Calculate Conversion Metrics?
There are some ways to track ‘conversion’ metrics such as online sales, phone-in-leads, webinar registrations, online lead generation, and registrations for content download and much more. You can build trackable links with your every social media post and track it via various free resources like Google Analytics.
You need to create an attractive post or content that inspires or attract your audience to act and engage them. There are some ways to track ‘engagement’ metrics include clicks on links in your content, retweets, direct messages on twitters, mentions, shares and comments on LinkedIn, blog posts and facebooks and ratings to your videos on YouTube channel. Engagement demonstrates the visitor’s interest.
These are some ways to track social media success. You can track these statistics manually or take the help of third parties. Hope you find this post useful and interesting. Do comment for any query.