In 1997 the first recognizable social media site called Six degrees was created. This platform enabled users to upload a profile and make friends with other users from all over the world. This created a trend that would change the way the entire world communicated with each other. Blogging was created in 1999, and by the early 2000’s, there were so many social platforms where people from all walks of life could interact online without actually getting together physically.
Influences of Social Media on Today’s Youth
People have a way to connect with each other like never before, but teens and adolescents lack the ability to self-regulate when it comes to information sharing. This creates a major problem for teens who use social media because that overshare of information typically falls into the wrong hands and puts them at risk in numerous ways. Sexual predators now have a new way to prey on kids and teens. Cyberbullying has become a major problem among middle and high school aged children. These issues raise the question, is social media a terrible thing? Absolutely not, when used correctly. Parents should work with their children to teach them the difference between being friendly and being trusting. They should regulate who their kids are interacting with on social media by only allowing them to talk to people that they know on a personal level. Until they learn how to regulate the information they share, teens are constantly at risk for being the victims of online attacks and they aren’t even trying to be.
Social Media Marketing Geared Toward the Teen Population
Teens and adolescents make up the largest demographic on social media. This information means that businesses are marketing most of their products to the younger generation because they are the easiest and cheapest to reach. The people who are spending money are getting younger and younger because of social media’s ability to reach the younger generation. Now instead of convincing the parents to buy a product for their child, businesses are using the child to convince the parents to buy a product. Businesses can keep up with current trends because of social media. The second a trend reaches social media platforms, businesses use those trends to draw attention. Since the largest part of the population on social media is teens and young adults, this makes them the best consumers. Colleges are even on the social media marketing bandwagon. The creation of student portals allows students and professors to stay in direct contact with one another through social media platforms on school websites. Teens now have the ability to launch a freelance career before even finishing high school through social media. They can market themselves as a creator, writer, tutor and so much more.
How will Social Media Marketing Affect Teens in the Future
The rapid advancement in technology means that social media will evolve into something new and more advanced to bring in a whole new generation of consumers. The way we market on social media today isn’t how we will market products and businesses tomorrow. Many platforms are merging together almost as one large platform. Facebook and Instagram have come together making it easier to share media on both networks at the same time. This allows businesses to market to more people faster than before. The future of social media marketing is ever growing and changing. The age of the audience on the receiving end of social media marketing is getting younger and younger meaning that companies must constantly adjust their marketing strategies to accommodate the younger generation. It’s not just teens and young adults using social media, but people of all ages. Children as young as six years old are on social media. This means that more and more companies will be selling to a much younger audience than they did yesterday.
Whether its Facebook, Instagram, Snapchat or Twitter, social media is a fast growing, ever-changing business that allows people in every profession, every background, and every age to market their products, skills, and services to literally everyone with an internet connection.