Do you have a twitter account that you created two years ago, and you have many followers, but still you have not seen any website hit or lead come out of Twitter or any social media account?
If yes, then it is quite easy for you to consider that social media is not powerful. Social media has become the main source to promote your business and enhance your brand value. Yes, it works very well. But, many business owners consider it wastage of time and money as it has not worked for their business. Don’t forget; social media only works if you put the work in.
Some common objectives that many businesses want to achieve from social media campaign include newsletter signup, sales, website traffic and customers. You have to identify what you want and fix strategy to get success in it. Here are some key strategies to get social media success:
Fix a Goal
Many businesses create a bunch of social media account without figuring out why and what to do next. If you want to achieve your goals with a social media campaign, then you should know or identify what you want from these set ups or campaigns.
Focus on Audience – Be Human/Be Real
Make sure your interaction with followers, fans, and customers are genuine and personal. Say hello in morning and share stories that will be of interest to your target audience on Pinterest, Facebook, Instagram, and Twitter. Both your existing and potential customers want to know that when they ask a question/praise/complain, that a real person is interacting with them on the other hand. Increase your interaction and communication with customers before promoting your brand and product.
Customize Your Content According to the Channels – Different Content on Different Channel
An account duplicates their content across all other channels like Facebook, Twitter, and Pinterest. But it may be a big mistake as every channel demands custom content. LinkedIn need business specific and sharp content. Instagram needs visual and interesting content. Twitter needs brief content, and Facebook requires friendlier and fluffier content. You can cater expectations of all your customers by separating content into appropriate channels.
Focus on Client
Social media marketing is not all about converting your followers into your brand ambassadors; it is all about making customer interaction a priority. Not a single customer comment or message should be unanswered. Be a quick and first responder. You should treat your channel as an opportunity to show how leniently you treat your audience.
Keep an Eye on Numbers
You need to track the success of your campaign by using many tools like Google Analytics, bit.ly and buffer. You need to focus on a number of posts, follower’s growth, followers decline and click through rate. You should be aware of likes, shares, page views, products, and services. You can track the content of your customer’s interest which receive most shares and click.
Pay Attention to Social Media Channels of Competitors
You need to analyze or evaluate what is working for competitor’s social media channel. You can use that strategy for your business too. It will be a great start for your social media campaign.
This is all about the social media campaign success. You can follow the above tips and don’t forget to spend on the good team, good content and sponsored ads to get a good result.